Promoting Innovative Rural Tourism in the Black Sea Basin region

The PIRT (Promoting Innovative Rural Tourism) project is directed to supporting regional cooperation and cross border partnerships for economic and social development in four Black Sea Basin countries (Armenia, Bulgaria, Turkey, Georgia) based on combined resources through creation of rural tourism networks in order to promote joint tourism development initiatives and traditional products.

The project achieves stronger regional partnerships and cooperation through integrated utilization of physical and human resources and exchange of best practice aimed at enhancing the standards of touristic product and service delivery. All this will contribute to economic and social development in the Black Sea Basin region.

PIRT builds effective and replicable networks of capable local service providers in rural tourism, as well as sophisticated travel agencies to co- develop, market, and will sell a new unique touristic product that will encourage inter-flows of visitors intra-regionally and contribute to unprecedented cooperation between national authorities in the region and intra-country, aimed ultimately to sustaining the cross- border impacts of rural tourism.

The project consists of 3 components:

  • Establishment of networks of service providers and provision of knowledge and means to them to engage and run a hospitality business in rural areas,
  • Development of a brand new, boldly innovative touristic product (Single Cross-border Visitor package) and its marketing targeted to the right agents for it in the marketplace,
  • Facilitation of contacts at an inter-governmental level, thus making the contacts between country-specific authorities mutually beneficial. The project began in November 2013 and its duration is 18 months.
Study Visit in Varna

Start date

End date

Project PIRT, “Promoting Innovative Rural Tourism in Black Sea Basin region”.

Official website

Project Partners

The consortium implementing the PIRT project includes the following partners:

Heifer Project International – Armenian and Georgian Branch Offices
Heifer Armenia has given hope and inspiration to its people since it was established in 1999. Since then, it has implemented 58 projects helping more than 8,000 rural families to improve their livelihoods by developing rural communities, finding solutions to economic and ecological problems, spiritual revival, as well as strengthening the prospects of peace in the region.

Varna Economic Development Agency
Varna Economic Development Agency (VEDA) is a not-for-profit, non-governmental association, registered to operate in public benefit. It is located on the territory of Varna District in Bulgaria, East Europe.The agency was established in 1997 under the joint program of Varna Municipality and USAID to assist the advancement of regional economic development. Since 1998 VEDA is a member of the network of the Bulgarian Association of Regional Development Agencies and Business Centers (BARDA).

Gümüşhane Provincial National Education Directorate
Government educational body located in Gumushane, Trabzone.

Other JOP Black Sea Basin projects