TOURISMO

TOURism Innovative and Sustainable Management of flOws

The tourism industry, in the pre-pandemic years, focused almost exclusively on growth, with little concern for long-term impacts on territories. Thus, persistent challenges, like overtourism, continue to affect destinations & communities across the Med region. TOURISMO acknowledges that a shift to conscious and sustainable tourism requires innovative approaches, participation of various ecosystem stakeholders, an improvement of the tourist experience & a stronger engagement of end users. TOURISMO aims at addressing these challenges by using innovative technologies that offer new solutions and novel services to monitor and manage tourist flows. By exploiting the foundations laid by its predecessor HERIT-DATA, TOURISMO will keep boosting innovation through new methodologies and tools in areas with high tourism pressure. Better flows handling will be implemented through the development of a monitoring & decisionmaking support management structure and testing in 7 MED pilot sites. The approach is based on utilizing data from various datasets and on-site technologies (ie thermal cameras, pax counters, drones, tags) relevant to tourists’ presence, density, trajectories and behaviors, with the support of an enriched version of HERIT-DATA platform, developed and managed by University of Florence.

The partnership embeds a variety of location profiles (UNESCO areas, ports, city centers, beaches, cultural monuments, parks etc.) from 7 European countries (GR, IT, ES, CY, BG, HR & MT) & different stakeholders of the value chain (Development Agencies, RTOs, Scientific experts, Innovation Institutes and Intermediaries, NGOs) allowing to test solutions in different environments, as well as capitalizing previous experience, guaranteeing simultaneously a high degree of innovation. Actions foreseen address directly or indirectly the key groups of stakeholders namely public authorities, tourist agencies, DMOs, solution providers &the traditional tourism SMEs.

 
 

Start date
01-01-2024

End date
30-09-2026

Project Euro-MED0200900
Funded by Euro-MED program

Project Partners

The TOURISMO project includes the following partners:

Lead Partner

Development Agency of South Aegean Region
Greece

 

University of Florence
Italy

Foundation for Research and Innovation
Italy

Valenciaport Foundation for research, promotion, and commercial studies of the Valencian Region
Spain

DEVELOPMENT AGENCY OF LEMESOS
Cyprus

Varna Economic Development Agency
Bulgaria

Public Institution RERA S.D for Coordination and Development of Split Dalmatia County
Croatia

Malta Regional Development and Dialogue Foundation
Malta

KiNNO INNOVATION INTERMEDIARIES LTD
Greece

Santa Maria la Real Foundation of Historical Heritage
Spain

There are Associated Organizations  (AOs) as well:

Municipality of Rhodes
Greece

South Aegean Region
Greece

Ephorate of Antiquities of Dodecanese
Greece

Comune di Firenze
Italy

Diputación de Valencia
Spain

Autoridad Portuaria de Valencia
Spain

City region Odessos, Varna Municipality
Bulgaria

Nautički Centar Komiža
Croatia

Splitsko-dalmatinska županija
Croatia

Heritage Parks Federation
Malta

PANHELLENIC HOTEL FEDERATION
Greece

Open Technologies Organization
Greece

S.A.M.P.
Spain

Regione Toscana
Italy

Camera di Commercio di Firenze
Italy

PromoFirenze
Italy

Latest Project News

AIR-VARNA PARTICIPATES IN A PARTNER MEETING ON THE TOURISMO PROJECT
22 February 2024

VEDA participated in the first partner meeting on the TOURISMO project, which took place in Greece. It is funded by the Euro-MED Program 2021-2027, with a total budget of 2,980,995 euros. The project involves 10 partners and 16 associated organizations from seven European countries – Greece, Italy, ... Read